Thursday, March 15, 2012


Tanduay Distillers Inc. is a name to be reckoned in the liquor industry, for making the finest drinks for 157 years. This brand is also synonymous with our great Filipino music. This coming March 30, 2012 Tanduay will launch the Tanduay First Five 2012 concert series with its kickoff party at Legaspi City, which is known to become the biggest nationwide tour.

With Tanduay’s commitment to provide its fans a wide selection of spirits – from rhum, to wine, brandy, gin and vodka. As it kicks off its tour, Tanduay will also launch a new range of high quality liquor products that will please the young market. With several international awards under its belt, Tanduay’s products have always been marked by excellence and innovation, which makes it distinct from other liquor names.

This 2011, Tanduay launched a smooth, white rhum with the tropical sweetness of coconut and melon, plus the unique kick of cappuccino called BoracayRhum. The concert goers can try any of the flavors that will suit their mood, whether it’s straight, on the rocks or mixed.

For this year, another new product will be launched from Tanduay. It’s called Mardigras. It is the first local double-flavored vodka schnapps in the Philippines. From the term Mardigras connotes nothing but fun and festivity. Fun from having double-flavors and low alcohol content which means it’s easy to drink. These new products will be served chilled to the concert goers for them to enjoy Tanduay products and the music they’ve grown to love.

Tanduay First Five was first launched back in 2006 and has been successful in securing a wide and loyal market which is the music and fun-loving youth. One secret of Tanduay that gained a cult appeal with young drinkers is by being a full-bodied rhum that they can enjoy while listening live to their favorite bands.

Today, Tanduay is more than a household name – it is also a label for all things worth celebrating, from quiet chill-out nights with your buddies to huge events like open-field concerts. And the latter is something Tanduay is known for – music fans all over the archipelago are counting on the brand to bring them their favorite acts, all on one stage.

For 2012, Tanduay has no plans of letting go of that tradition. It will continue to be a drink of choice, not just for the youth, but for their icons – The Rock Royalty.

The Kings of Rock Royalty.United for TanduayRhum.
This year’s slogan is a blazing follow-up to the success of the past years’ First Five tours. It is a series of concerts that will showcase the best of the best – bands and performers who have made their name not just in the Philippines, but overseas as well. They are the seasoned groups whom emerging talents look up to. They come from different genre kingdoms, but they are united under the flag of Tanduay – the brand that aims to cater to the youth and to uphold the local music scene.

This 2012’s First Five line up with star in an ad campaign like no other. Dressed in armors, capes and different weapons, the five chosen groups will be given an image as of heroes of different kingdoms.

But a question remains. Who will lead the battle this year?

Our First Five lineup needs no introduction. They have been part of previous First Five tours, and prior to that, they have been touted as the cream of the crop, gaining fans and critical acclaim not just in the land, but abroad. Wolfgang. Kamikazee.Urbandub.Parokyani Edgar. Rico Blanco. Five musical acts with distinct rock styles, but all equally world-class nonetheless.
 They have all made songs which have become anthems of the youth. They are no stranger to playing out to large arena-size crowds, but they still remember their roots. They have done national tours and even sold albums in the Southeast Asian region. This year, they will play out their tried-and-true hits for the crowd, and they’ve got some new tracks up their sleeve as well.

And the newest member of this awesome league is Urbandub. They started in 2000 as an experimental, alternative and the indie rock genre. Noted as the “Heroes of Indie bands” they were the first indie band who released an album nationwide. Originating in Cebu, Philippines, Urbandub is gaining more recognition, capturing attention of fans local and abroad.

Rico Blanco was part of the very first Tanduay First Five Tour back in 2008. A Filipino Rock Icon, a prolific songwriter, producer, performer with a career spanning 16 years. He’s considered as one of the pillars of modern Filipino Rock scene. 

Wolfgang. When it comes to playing loud, hard and fast, few bands have been able to match the sheer ferocity and onstage charisma of this band. 

Kamikazee, on its 3rd year in the Tanduay First Five Tour will provide the fun and irreverent side of the event being known for its classic pinoy rock. The band mixes their music with comic antics on stage to show the lighter and fun side of rock. The band recently launched its newest album dubbed as “Romantiko” after 3 highly successful albums.

Parokya Ni Edgar will surely bring in the beloved sound that has made them the “Pambansang Banda ngPilipinas”, as they perform their popular novelty rock hits like “Harana”, “Picha Pie”, “Buloy” and “the Yes Yes Show”. PNE’s achievements have not been only in the sphere of record sales but they’ve won numerous awards from various radio stations and music channels.

The bands claim that to be in Tanduay’s First Five is a distinction of the highest honor; to be named as the country’s “Rock Royalty” is a privilege that will cement their role as the music industry’s movers and shakers. Only a well-loved and distinguished brand such as Tanduay has the power to bestow these labels. The tour is set to hit 30 cities this year, and the turnout is expected to exceed last year’s, by the thousands.

The tour is set to break records in size and scope. Be there as we unveil the Rock Royalty and create music history. Join the war to uphold Pinoy Music. Raise your glass of Tanduay to the true Kings of Rock!

Catch the Tanduay First Five Tour Schedule
March 30, 2012           Legaspi                                    May 25, 2012              Santiago
March 31, 2012           Naga                                       June 1, 2012               Vigan
April 14, 2012              Boracay                                  June 2, 2012               La Union
April 20, 2012              Dumaguete                             June 8, 2012               Baguio
April 27, 2012              Bataan                                     July 13, 2012              CDO
April 28, 2012              Bulacan                                   August 17, 2012          Digos
May 4, 2012                Calbayog                                 August 18, 2012          General Santos
May 5, 2012                Tacloban                                 Sept. 7, 2012               Butuan
May 11, 2012              Lucena                                    Sept. 8, 2012               Surigao
May 18, 2012              Kalibo                                      Nov.  9, 2012              Pagadian
May 19, 2012              Iloilo                                         Dec. 1, 2012               Bacolod          

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Much Love!


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